Consentica ensures compliance with regulations such as TRAI’s, TCCCPR, which mandates that promotional or service communications through channels like SMS and voice can only occur with explicit customer consent. The platform simplifies this process by allowing consent collection in a single frame across multiple communication mediums.
With stringent data privacy regulations globally, Consentica ensures businesses stay compliant by managing customer data consent effectively. It addresses evolving data privacy laws to build trust and safeguard operations. The platform is compliant with global and domestic data privacy laws and guidelines that include but is not limited to DPDP GDPR, and CCPA laws.
Consentica optimises customer interactions at every touchpoint, offering customisable consent collection forms that align with your brand guidelines and cater to your customers’ linguistic preferences. The platform supports consent collection through various mediums, including QR codes, short URLS, short codes, long codes, emails, SMS, WhatsApp, point of sale (POS) systems, websites, and mobile apps. Furthermore, it allows enterprises to capture customer preferences regarding message types, frequency, and language.
All collected consent data is securely stored in a centralised, encrypted format. Consentica leverages blockchain technology to ensure data immutability, enhancing the security and reliability of consent records. It also features RESTful APIs for seamless integration with any third-party application. It manages the complete lifecycle of customer consent, including opt-ins, opt-outs, and renewals, in compliance with regulatory requirements.
This module ensures that the consent is appropriately propagated through consent scrubbing facilitated by APIs and a web application. Consentica is a definitive source of truth, maintaining a complete audit trail for each customer interaction. The platform's advanced segmentation engine delivers a personalised and empathetic customer experience, enabling effective communication based on collected consents and preferences. This tailored approach boosts customer satisfaction and reinforces customer trust, an increasingly critical KPI in today's business landscape.
Using Consentica enhances your enterprise’s ability to communicate effectively with customers while respecting their privacy and preferences. The platform’s integrated approach to managing consent helps reduce interaction costs, lower barriers to usage, and scale security measures as needed.
Consentica safeguards your business against potential legal and reputational risks associated with data privacy violations by ensuring compliance with various national and international regulations and is blockchain enabled.
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