CERF Solutions Unveils “Authentica” – A Next-Generation Multi-Factor Authentication Platform to Revolutionize Digital Security

May, 2023

Noida, India

In a bold move to redefine digital security and user authentication, CERF Solutions Private Limited, a leading enterprise-grade technology provider and a proud subsidiary of Globe Tele Services (GTS), has officially launched Authentica, an advanced Multi-Factor Authentication (MFA) platform engineered to provide robust, secure, and seamless access to digital services. This cutting-edge platform is designed to address the rapidly growing demand for dependable digital identity verification amidst rising global concerns over cybersecurity and data breaches.

As businesses continue to expand their digital footprints, the need for highly secure and reliable identity verification methods has become paramount. The ever-evolving threat landscape, characterized by sophisticated phishing schemes, ransomware attacks, and unauthorized data access, has compelled organizations to prioritize strong user authentication systems. Authentica emerges as a comprehensive solution tailored to meet this demand by offering a layered, flexible, and adaptive approach to authentication.

Meeting the Demands of the Digital Age

The launch of Authentica comes at a time when cyber threats are not only more frequent but also more complex and damaging than ever before. Whether it’s banking, e-commerce, healthcare, or government services, digital interactions are now the backbone of almost every sector. As such, ensuring that only authorized users gain access to sensitive data and services is critical to maintaining business continuity, customer confidence, and regulatory compliance.

Authentica is CERF Solutions’ response to this need — a platform designed to deliver enterprise-grade security while also maintaining a user-friendly experience. By leveraging a combination of advanced authentication techniques, Authentica helps organizations strike the perfect balance between usability and security.

Core Capabilities and Features of Authentica

Authentica is not just another MFA tool—it is a fully integrated, intelligent authentication ecosystem that caters to a wide range of organizational requirements. Here are some of the platform’s standout features:

1. Adaptive Multi-Factor Authentication

One of Authentica’s most powerful features is its adaptive authentication capability. The platform can dynamically adjust authentication protocols based on a range of contextual inputs such as user behavior, device recognition, IP address, and geographic location. Enterprises can create and enforce custom rules and policies that trigger additional verification steps when potential anomalies are detected. This proactive approach significantly reduces the risk of unauthorized access without compromising the user experience.

2. Support for Multiple Authentication Methods

Authentica supports a wide range of authentication methods to meet diverse user needs and risk profiles. These include:

• Time-based One-Time Passwords (TOTP): Time-sensitive tokens that provide an extra layer of security.
• Biometric Authentication: Fingerprint and facial recognition capabilities for enhanced security and convenience.
• Push Notifications and Email/SMS OTPs: Quick verification through preferred communication channels.
• Hardware Token Support: Compatibility with physical authentication devices for high-security environments.

3. Seamless Integration with Existing Systems

A common challenge faced by enterprises when adopting new security solutions is the disruption to current operations. Authentica is built with this in mind, offering out-of-the-box integration with existing enterprise IT infrastructure. The platform features easy-to-deploy APIs and SDKs, allowing organizations to integrate MFA into their web and mobile applications quickly and effectively—without the need for major architectural changes.

4. Enterprise-Grade Scalability

Whether a startup with a few hundred users or a global enterprise with millions, Authentica is designed to scale effortlessly. Its cloud-native architecture enables it to handle high volumes of authentication requests with low latency, ensuring consistent performance even under peak usage conditions.

5. Compliance and Data Privacy Readiness

Authentica is developed in accordance with major international data protection and privacy standards, including GDPR, HIPAA, and India’s DPDP Act. Organizations can rely on the platform to help meet regulatory obligations and audit requirements. This not only mitigates risk but also fosters greater trust among users and stakeholders.

A Vision Rooted in Digital Trust

Speaking about the launch, Prabhat Kumar, CEO of CERF Solutions, highlighted the critical role that trust plays in today’s digital economy:

“In today’s world, trust has become a new customer KPI. We at CERF are developing products like Authentica to help businesses build trust among their customers by providing secure and seamless authentication solutions.”

This philosophy reflects a broader shift in how companies approach digital transformation. It’s no longer just about speed and convenience—users expect their personal information to be protected at every touchpoint. Authentica enables organizations to deliver on that expectation, making trust a measurable part of their digital experience.

Strengthening the Enterprise Ecosystem

The release of Authentica strengthens CERF Solutions’ growing portfolio of enterprise technology platforms.

Looking Ahead

As digital ecosystems grow increasingly interconnected and data-driven, identity verification will continue to be a foundational component of enterprise security strategies. CERF Solutions is committed to staying ahead of the curve by continuously evolving the Authentica platform with new features, analytics, and integrations.

The company has also indicated plans to introduce advanced AI and machine learning capabilities to enhance threat detection, as well as blockchain-based authentication options for decentralized security environments.

With Authentica, CERF Solutions is not just launching a product—it’s offering a vision for the future of secure digital engagement.

CERF Solutions Private Limited Officially Incorporated: A New-Age Venture Driving Enterprise Innovation

January 20, 2022
Gurgaon and Noida, India

CERF Solutions Private Limited, a forward-thinking enterprise solutions company, has officially been incorporated with operations in both Gurgaon and Noida. The new venture is co-founded by seasoned professionals Prabhat Kumar and Rashmie Mishra, bringing together a unique blend of strategic vision, deep industry expertise, and an unwavering commitment to innovation.

At the heart of CERF’s mission is a bold vision: to build cutting-edge, CPaaS enterprise solutions that empower businesses to scale faster, operate smarter, and unlock new growth frontiers in the digital age. CERF Solutions is a Globe Teleservices (GTS) company. GTS is a telecom solutions provider company – helping medium and large businesses in their success story for over a decade by providing top-notch, new-age telecom solutions across the globe. GTS is a $100 million company headquartered in Singapore. The company Has been providing innovative, new-age telecom solutions to medium and large enterprises across 22 countries for over a decade. GTS has integrations and tie-ups with over 100 telecom operators across the globe.

Meet the Founders

Prabhat Kumar, the former COO of Sinch and a seasoned entrepreneur, brings a formidable legacy of building and scaling global technology platforms. His previous ventures include the successful incorporation of GTS (Global Tech Services), where he played a pivotal role in defining global delivery frameworks and driving large-scale enterprise implementations. Prabhat’s leadership at Sinch helped the company achieve record growth and industry recognition.

Rashmie Mishra, an industry strategist with a background in digital transformation and enterprise products, brings a sharp focus on customer-centric innovation and operational excellence. With over a two decade of experience leading product and delivery teams, Rashmie is known for her ability to translate complex business needs into impactful technology solutions.

Together, Prabhat and Rashmie are building CERF Solutions as a high-impact player in the enterprise SaaS, CPaaS  and digital transformation space, targeting mid-to-large enterprises across industries.

“CERF Solutions is the natural evolution of GTS’s vision—to empower global business ecosystems with intelligent, reliable, and future-ready technology platforms. As a CPaaS and enterprise messaging company, we’re blending the robustness of telecom infrastructure with the agility of cloud-native platforms to enable real-time, secure, and intelligent communication for enterprises across industries. We’re not just delivering APIs or messaging tools—we’re helping enterprises reimagine customer engagement, automate workflows, and build scalable communication ecosystems that grow with their business. The time is ripe for enterprise reinvention. Businesses are looking for solutions that don’t just support their operations but transform them. That’s the future we’re building at CERF.” —Prabhat Kumar, Director & CEO, CERF Solutions

What’s Next for CERF

The company is actively building out its product roadmap and forming strategic alliances, with early pilots expected to roll out in mid-2022. Initial sectors of focus include BFSI, telecommunications, logistics, retail, and healthcare amongst others.

With a base in both Gurgaon and Noida, CERF Solutions is well positioned to serve India’s booming enterprise market while expanding globally in future phases.

About CERF Solutions Private Limited

CERF Solutions Private Limited is a next-generation CPaaS and enterprise messaging company, delivering intelligent, cloud-native communication platforms for modern businesses. A Globe Teleservices company, CERF blends telecom-grade infrastructure with enterprise-scale software innovation to power real-time, secure, and scalable communications across voice, messaging, and omnichannel APIs.

Founded by industry veterans with deep expertise in telecom, SaaS, and enterprise transformation, CERF Solutions is focused on helping global enterprises automate engagement, streamline workflows, and accelerate digital transformation. Headquartered in Gurgaon and Noida, India, CERF is committed to redefining how businesses connect—with customers, partners, and systems.

To learn more, visit https://cerfgs.com

Globe Teleservices Announces Launch of Dedicated Enterprise Solutions Unit CERF

May 23rd, 2022 Singapore:Technology solutions company Globe Teleservices Pte. Ltd., GTS, a global provider of traffic management, fraud detection and voice/SMS connectivity solutions today announced the launch of a dedicated enterprise solutions company, CERF.

CERF aims to revolutionize existing paradigms of business to customer communications with a range of cutting-edge product offerings. The products address areas like customer trust, enriched customer experience, consent management, and customer feedback collection and analysis.

“This is a significant milestone in Globe Teleservices’ journey.” Said Ashutosh Agarwal, Founder and Managing Director. “We have been helping telecom companies deliver high-quality products and services to millions of customers around the world for over 10-years now. Over that time, we have seen at close range how the needs of enterprises have evolved. Today, business-to-customer communications are under stress due to the dual pressures of providing secure communications without compromising the user experience. We are confident CERF will bridge this gap.”

CERF, named partially in tribute to the Father of the Internet Vint Cerf, leverages the power of the latest technologies like AI and Blockchain to allow enterprises to communicate with their customers in a safe, trusted, and standards-compliant manner. The solutions also enable enterprises to better understand the needs and motivations of their users and deliver rich personalized communications driven by that understanding.

“We believe CERF can help enterprises gain a significant competitive advantage by solving a very hard problem,” said Prabhat Kumar, Chief Executive Officer, CERF. “There is a perfect storm brewing in the business-to-consumer communications space. Volumes are growing and more crucial business systems are getting integrated into digital customer communication channels. Consumers are being drowned in a flood of unsolicited communications and dissatisfaction is growing. In parallel, enterprises are worried about exposing crucial customer data and internal systems to unsafe or unauthorized channels. Our products stand ready to empower rich business-to-customer communications while..

CERF will function out of offices in NOIDA (UP) and Gurgaon (Haryana). The products are already available for leading enterprises.

About Globe Teleservices

Globe Teleservices – GTS is a Singapore-based Telecommunications company, providing diversified and technologically advanced solutions for the global telecom industry and other technology-focused sectors. GTS is a leading international voice, messaging, and managed service provider that continues to grow and expand its footprint across the globe. GTS’s solutions extend the impact of telecom technology into sectors like banking and financial services to enable customer connectedness and engagement. GTS works closely with over 100 Mobile operators to provide solutions that have a direct impact on revenues and customer engagement with a focus on managing frauds and network vulnerabilities.

With an employee strength of more than 350, GTS has a worldwide presence in Dubai, India, Malaysia, Hongkong, Kenya, and Tanzania among others.

Visit www.globeteleservices.com to know more about the services and solutions

How to strike a balance between privacy and personalization

Given the recent high-profile data breaches and other privacy scandals, businesses face the challenge of delivering personalized experiences while respecting customer privacy. Also striking the perfect balance between privacy and personalization is crucial for building trust, enhancing customer relationships, and complying with evolving privacy regulations. In this article, we’ll explore strategies to navigate this delicate balance and create meaningful, privacy-conscious personalized experiences.

Transparency is the cornerstone of a balanced approach to privacy and personalization. “Businesses will have to clearly communicate customer data collection practices, how customer data is used, and the benefits customers receive in return. Marketers will have to obtain explicit consent for data collection and use, ensuring customers understand and have control over their personal information is a prerequisite before any communication with the customers. Businesses can lay a solid foundation for personalised experiences building trust through transparency and consent.

Secure Data Handling

Protecting customer data is paramount in today’s world. By implementing robust security measures sensitive information can be safeguarded from unauthorized access, breaches, or misuse. This will require utilisation of encryption, strong authentication protocols, and regular security audits. So, businesses must prioritize data protection as an integral part of their privacy and personalisation strategy resulting in earning customer trust and confidence.

Anonymized and Aggregated Data

To balance personalisation and privacy, businesses should leverage anonymised and aggregated data. Instead of focusing on individual customer information, analyse trends, patterns, and behaviour at a group level. This approach allows businesses to extract insights and personalise experiences while maintaining customer anonymity and privacy.

Opt-In Customisation

At present it is imperative for businesses to empower customers for choosing the level of personalisation they desire. Also, customers should be allowed to opt-in or out of specific personalization features and provide clear options for customisation. In order to ensure that personalization is tailored to customers’ comfort level businesses will have to respect their preferences and honour their decisions.

Granular Privacy Controls

With evolving privacy regulations businesses will have to offer customers granular privacy controls to fine-tune their preferences. In other words it will allow businesses to define specific access policies for different users or groups rather than relying on broad, one-size-fits-all access controls. Further, businesses will have to enable them to customise the type and frequency of communications, the use of their data, and the sharing of information with third parties. By giving customers control over their privacy settings, businesses demonstrate respect for their individual preferences and foster trust. Use cases for granular access can be for various purposes viz. data protection in healthcare. financial services, cloud computing etc

Data Minimization and Purpose Limitation

In the data-driven world businesses should adopt a “data minimisation” approach, collecting only the necessary data required to deliver personalized experiences. Collecting excessive or irrelevant information is a shear waste of time and resources. Additionally, by adhering to the principle of “purpose limitation,” businesses can ensure that customer data is only used for its intended purpose and not shared beyond what is necessary for personalization.

It would be better to keep customers informed about your privacy practices, updates to privacy policies, and how their data is used to personalize experiences. Businesses can also provide educational resources to help customers understand the benefits and risks of personalization. Not to forget, fostering an ongoing dialogue to address customer concerns, reinforce transparency, and strengthen trust would lead to enhanced engagement and experience.

Though striking a balance between privacy and personalization is not an easy task, yet it’s a crucial one for building trust and delivering meaningful experiences. By prioritizing transparency, securing customer data, offering granular privacy controls, and minimizing data collection, businesses can create personalised experiences while respecting privacy boundaries. Definitely businesses nurturing trust through responsible data handling and open communication will set the stage for a harmonious relationship between privacy and personalization.

How a consent management platform can help enterprises build trust and transparency

Watch at: https://youtu.be/NKWRDAMC7Z4

Prabhat Kumar , Chief Executive Officer , CERF Solutions Pvt Ltd
Ajit Anantharaman, Director, Information Security & Data Protection, Hansa Cequity
Soumadri Sen – Chief Operating Officer , VISPL
Rohit Agrawal – Managing Director, RiskBerg Consulting
Pranay Saxena – Founder and CTO, VSPAGY
Dwarkanath Gopinath, Vice President – MVAS, Vodafone Idea Limited
————————————————————————————————————————– Elets Technomedia, the premier technology and media research organisation of Asia and the Middle East, has spread its wings in India and across the world over the years Since 2003 it’s been championing the cause of the governments, building knowledge-sharing platforms and highlighting importance of ICT for governance, health, education, urban development, and banking and finance sectors through conferences, publications, and knowledge portals. #Elets #7thEletsBFSICTOSummit #CTOSummit

CERF won the Disruptive Innovation Award at Elets 7th BFSI CTO Summit

CERF Solutions Pvt. Ltd. received Jury Choice Award for the Category ‘Disruptive Innovation Award’ at Elets 7th BFSI CTO Summit held on 10th February 2023, Hotel President, and Mumbai. The award recognized our disruptive offering, CONSENTICA, a centralised consent and preference management platform.

It was a celebration of the best of technology & innovation across the BFSI sector with Elets BFSI Tech Innovation Awards, contribution made by financial institutions in creating a substantial and resilient nation. The story that made the impact and helped in changing lives was nominated. The award selection was finalised based on three categories – Jury choice, Editorial Choice and Popular choice.

On this occasion Prabhat Kumar, CEO, CERF Solutions Pvt. Ltd., said- “We are honored to receive this prestigious ‘Disruptive Innovation Award’ from Elets BFSI Tech Innovation Award ceremony. Our heartfelt gratitude to Elets Techno media for conferring this award and appreciating our enterprise grade innovative technology for that enables enterprises build transparency and trust, keeping privacy and security at the forefront. The Award will reassure our belief in developing leading-edge enterprise grade Blockchain and AI- driven solutions for the digital world”.

Dr. Ravi Gupta, CEO and Editor-in-Chief of Elets Technomedia, delivered the opening address and welcomed the esteemed panelists for the inaugural session. He stated, “There is a significant amount of technological change occurring in the IT sector. The emergence of Chat GPT in the last two months and Google’s recent launch of their AI tool demonstrate the rapid pace of this transformation. The success of the industry players will depend on their ability to quickly adapt to these changes and those who are able to adopt the most quickly will emerge as the winners.”

About CERF
Founded in 2022, CERF Solutions Pvt Ltd. is providing enterprise grade privacy and security solutions. Our offering, CONSENTICA, a centralised consent and preference management platform helps enterprises build transparency and trust among customers by collecting, managing and documenting users’ consent via various channel of communication at scale. The platform improves customer engagement by providing a single source of truth for consent and keeping privacy and security at the forefront. Our enterprise-grade secured APIs helps in seamless integration with various processes of enterprises and blockchain enabled data immutability helps in checking consent tempering. We also offer AI-driven adaptive multifactor authentication platform, AUTHENTRICA.

For more information, please connect with us at info@cerfgs.com

About the Summit
The 7th edition of Elets BFSI CTO Summit, Mumbai underlined the significance of game-changer technologies namely Artificial Intelligence, Data Analytics, Automation, Blockchain, Cloud and more. This high-level congregation of BFSI leaders also highlighted the role of security, customer experience, collaborations, regulations and innovations that are leading the industry to excellence.

About Elets Technomedia:
Elets Technomedia, the premier technology and media research organisation of Asia and the Middle East, has spread its wings in India and across the world over the years. Since 2003, the organisation has been championing the cause of the governments, building knowledge-sharing platforms and highlighting importance of innovations for governance, health, education, urban development, and banking and finance sectors among others through conferences, publications, and knowledge portals.

For more information, please reach out to info@elets.in

11, 4th Floor, Tower-B
C-25 Phase 2, Industrial Area Sector- 62, Noida-201309, UP
917065 556688

CERF is an enterprise arm of Globe Tele Services (GTS) that has a global presence and a vast network of over 100 direct carriers connects.

This release was published on openPR.

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