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Consent-Management-Platform

Multi-factor authentication (MFA) is a layered approach to securing data and applications where a system requires a user to present at least two factors that prove user’s identity.

 

Why Use MFA?

 

Cybercriminals use stolen credentials to perform online scams viz. taking over your bank accounts, health care records, etc. Multi-factor authentication is important, as it makes hacking personal information harder for the average criminal.

 

MFA combines at least two separate factors for authentication. One is typically your username and password, which is something you know. The other could be:

 

Something you have: A cell phone, key card, or USB could all verify your identity.

Something you are: Fingerprints, iris scans, or some other biometric data prove that you are who you say you are.

Somewhere you are: like your location.

Remember, addition of secondary factors to your username and password protects your privacy.

 

Do Passwords Offer Enough Security?

 

We use passwords to sign in into our email systems, work databases, and bank accounts. But, we are usually forced to change our combinations periodically with a hope to stay a bit safer. The fact is, passwords alone can’t provide an appropriate level of security.

 

When we think about data breaches, we often think about bank accounts and lost money. But the health care sector is also a common target for hackers. Once the health care data is breached, people can change medical records to bill fraudulent companies and make money. An altered record is incredibly difficult to change, and it could impact your health care and credit going forward.

 

How Does MFA Work?

 

Instead of eliminating usernames and passwords most MFAs put layers on another verification method to ensure that the cybercriminals are kept away.

 

How a Typical MFA Process Looks Like?

 

Registration: A person links an item, such as a cell phone or a hardware token, to the system and asserts that he/she owns it.

Login: A person enters a username and password into a secured system.

Verification: The system connects with the registered item. Phones might ring with verification codes, or hardware token might light up.

Process Completion: The person completes the process with the verified item. Entering verification codes or pushing a button on a key fob are common next steps.

Some systems remember devices but systems demand verification with each login. So, if you always use the same phone or computer to log in, you may not need to verify each visit. But if you attempt to log in on a new device or during an unusual time of day other than your regular time, verification of your identity might be required. Though simple, yet MFA is remarkably effective.

 

Benefits of Multi-Factor Authentication

 

Given the realities of today’s security landscape and regulations countless organizations have adopted MFA. Companies are accessing and recognizing these risks and are acting accordingly. Enterprises are adopting MFA to protect security, and that number is rising each year. MFA usage in India in 2022 was recorded at 66%, as compared to 56% globally. So, if you haven’t adopted this technique, the time is opportune to start.

 

With privacy regulations requiring the latest security policies, the presence of MFA will only continue to become more widespread.

 

Several reasons for MFA’s current existence:

 

MFA Enables Stronger Authentication

Risk reduction is critical for any organization, which is why MFA is growing exponentially. In a world where credential harvesting is a constant threat this kind of shielded authentication solution is essential.

 

With MFA, it’s about granting access based on multiple weighted factors, thereby reducing the risks of compromised passwords. It enables in adding another layer of protection to check cyber security breaches that cost organizations millions.

 

A security breach caused by a weak user password would understandably have huge consequences for both the company and the customers who trust it.

 

MFA Offers Security Without Compromising User Experience

Passwords are a headache to remember — the more users need to remember, the lazier their password habits become. Moreover, it’s important to avoid weighing IT teams down with password resets after they’ve implemented more stringent password policies to protect the company.

 

MFA secures the environment, the people in it, and the devices they’re using without requiring cumbersome resets or complicated policies. Organizations can also make it easier for users by providing them with a variety of factors to choose from or by only requiring additional factors when necessary.

 

With MFA’s simple deployment and management as well as its seamless integration with a broad range of applications, IT teams are freed up and can focus this time on more strategic tasks.

 

Use AUTHENTRICA

 

AUTHENTRICA, adaptive MFA, takes care of cost, inconsistency, inefficiency of secured OTP delivery that are the main challenges in OTP delivery for any enterprise. Some vendors only provide the bare minimum needed to meet compliance requirements – and include lots of hidden costs required for operation and maintenance.

 

Decide for better method of authentication and learn how AUTHENTRICA, adaptive MFA, could be the right choice for your organization at present.

Consent-Management-Platform

An effective consent and preference management platform simplifies the collection and governance of consumer requests. It should facilitate the process of informing consumers about the type(s) of data being collected and the intended use. It should also allow consumers to easily grant or deny the organization permission to collect their information and enable consumers to modify their preferences including cookies and other tracking technologies.


The best consent and preference management platforms allow organizations to:


  • Simplify the data collection process
  • Customize consent windows
  • Collect consents and permit consent and preference adjustments
  • Store a record of collected data

Simplify the Data Collection Process


CMPs streamline privacy operations by providing brands and consumers with a convenient interface for communicating consents and preferences. A consent and preference management platform also allows companies to stay compliant as global privacy legislation continues to evolve. Organizations can continue to collect data while putting the onus of compliance on the CMP and the privacy experts specialized in each regulation.


Customize Consent Windows


Consumers can access websites from anywhere in the world and depending on their location, the data privacy requirements might be different. Many data privacy laws and requirements have the same foundation, but there are still many differences between them. For this reason, it’s important that a CMP supports the creation of customized consent and preference portals and privacy experiences. A customized consent window provides the user with a relevant and simplified consent and preference experience.


Collect Consents and Permit Consent and Preference Adjustments


Allowing consumers to provide their consent by opting in or out enables your organization to achieve data privacy compliance. Additionally, users are given increased control with the ability to request, edit, and revoke any consent or data containing personal information which your company has stored. This gives consumers (and prospects) an improved attitude towards your brand, and helps to build trust.


Store a Record of Collected Data


Organizations must identify and record details regarding their data collection practices. This means you must be able to show among other requirements, what data you are collecting, the reason for collecting it, and the source of that data. CMPs help to keep a record of this information like names of consumers, email addresses, the dates and times when consent was received or revoked, and what exactly the consumer has consented to. It provides a clear indication of whether consent was given, and the legal basis for data collection at any point in history.


With the growing demand to give consumers more control over their data grows, the need for a solution that makes managing consent and preferences easier for both consumers and companies. CERF’s CONSENTICA can help your company comply with consumers’ requests and privacy regulations today and in the future.

Consent-Management-Platform

Managing your consumers consent and preferences can be complex, but it does not have to be a strain on your team. Consent management platforms help organizations comply with local and global data privacy regulations. Using a platform to streamline the process can ensure you remain compliant in the face of new and changing legislation while expediting data collection.


Essential Features of the Consent and Preference Management Platform


An effective consent and preference management platform simplifies the collection and governance of consumer requests. It should facilitate the process of informing consumers about the type(s) of data being collected and the intended use. It should also allow consumers to easily grant or deny the organization permission to collect their information and enable consumers to modify their preferences including cookies and other tracking technologies.


The best consent and preference management platforms allow organizations to:


  1. Simplify the data collection process
  2. Customize consent windows
  3. Collect consents and permit consent and preference adjustments
  4. Store a record of collected data

Simplify the Data Collection Process


CMPs streamline privacy operations by providing brands and consumers with a convenient interface for communicating consents and preferences. A consent and preference management platform also allows companies to stay compliant as global privacy legislation continues to evolve. Organizations can continue to collect data while putting the onus of compliance on the CMP and the privacy experts specialized in each regulation.


Customize Consent Windows


Consumers can access websites from anywhere in the world and depending on their location, the data privacy requirements might be different. Many data privacy laws and requirements have the same foundation, but there are still many differences between them. For this reason, it’s important that a CMP supports the creation of customised consent and preference portals and privacy experiences. A customised consent window provides the user with a relevant and simplified consent and preference experience.


Collect Consents and Permit Consent and Preference Adjustments


Allowing consumers to provide their consent by opting in or out enables your organization to achieve data privacy compliance. Additionally, users are given increased control with the ability to request, edit, and revoke any consent or data containing personal information which your company has stored. This gives consumers (and prospects) an improved attitude towards your brand, and helps to build trust.


Store a Record of Collected Data


Organizations must identify and record details regarding their data collection practices. This means you must be able to show among other requirements, what data you are collecting, the reason for collecting it, and the source of that data. CMPs help to keep a record of this information like names of consumers, email addresses, the dates and times when consent was received or revoked, and what exactly the consumer has consented to. It provides a clear indication of whether consent was given, and the legal basis for data collection at any point in history.


With the growing demand to give consumers more control over their data grows, the need for a solution that makes managing consent and preferences easier for both consumers and companies. 


Those searching for a solution can find CERF’s CONSENTICA as the best consent and preference management platform not only to streamline privacy operations, but also support marketing, sales, and customer engagement. This helps organizations comply with privacy laws without exhausting organizational resources like time and money.


CERF’s CONSENTICA can help your company comply with consumers’ requests and privacy regulations today and in the future.


Consent-Management-Platform

Consent management must take ethics into account since it is predicated on the premise that people have the right to manage their personal information. The ethics of consent management are a crucial consideration in the development and use of consent management platforms. Here are some key ethical considerations:

Transparency: Businesses must be transparent and truthful about how they are collecting, storing, and using customer data. Platforms for consent management should make it extremely clear about what data is being collected, how it will be used and for what purpose, and who will have access to it and this will lead to trust building among customers.

Fairness: When requesting for consent, businesses should make sure that they are being honest and not misleading. Obtaining consent through coercion, force, or unlawful influence is unacceptable.

Respect for Autonomy: Consent management platforms should help in respecting people's autonomy and allow users the choice to decide how their personal data be used. Individuals must have the choice to revoke their consent at any point in time.

Accountability: Businesses must be responsible for the information they collect and use. Consent management platforms should give companies the tools they need to make sure they are collecting personal data in a central repository lawfully and in compliance with privacy laws.

Minimization: Consent management platforms should be created to only gather the information required for a given purpose. This guarantees that personal information is not collected or retained without a need.

Accessibility: Consent management platforms should be made accessible so that people with disabilities or poor levels of digital literacy can access and understand the information provided.

Data Security: Consent management platforms should include the required security measures in place to guard against unauthorised access, disclosure, or destruction of personal data.

Continuous Improvement: Companies should regularly review and update their consent management policies in order to stay up to date with changes in privacy regulations and morally righteous business practises.

To ensure that personal data is acquired and used in a responsible and ethical manner, ethical considerations should, in general, be at the forefront of the creation and usage of consent management platforms.

 

Explore CERF’s robust, highly secured, scalable, and centralized consent and preference management platform, CONSENTICA, that can take customer engagement to next level. It enables companies to enhance personalization across touchpoints, contributing to a positive customer experience that is useful and engaging. 


Contact us and share your challenges about consent collection and management and request for demo

Consent-Management-Platform

In an increasingly data-driven world enormous amounts of data are kept in every industry for a variety of reasons every day and privacy concerns have become paramount for individuals. By addressing key data privacy queries proactively, businesses can demonstrate their commitment to protecting customer data and foster a sense of transparency. In this blog post, we will explore 10 essential data privacy queries that businesses should address to build trust with their customers.


  1. How is my personal information collected, and what types of data are collected?
  2. Customers want to understand how their personal information is collected and used. By providing a clear explanation of the data collection methods and the specific types of data collected (such as names, contact details, or browsing behaviour), businesses can alleviate concerns and establish transparency.


  3. Will my personal information be shared with third parties, and if so, for what purposes?
  4. Addressing concerns about data sharing is crucial. Businesses should disclose whether they share customer data with third parties and provide clear explanations about the purposes of such sharing, such as analytics, marketing, or service delivery/ improvement.


  5. How is my personal information stored and protected from unauthorized access?
  6. Security is paramount when it comes to data privacy. Customers want assurance that their personal information is stored securely. Businesses should outline the security measures they have in place to safeguard personal information, such as encryption, access controls, regular security audits, and employee training, to safeguard customer data.


  7. What measures are in place to ensure the security and confidentiality of data?
  8. Building on the previous query, businesses should elaborate on specific measures taken to maintain data security and confidentiality of customer data. This may include employee training, data anonymization, firewalls, intrusion detection systems, regular security updates, and robust data backup procedures.


  9. How long will my personal information be retained, and will it be securely deleted after a certain period?
  10. Customers are concerned about the duration of data retention. Businesses should clarify their data retention policies, explaining the purpose and duration of data storage and assuring customers that data will be securely deleted once no longer needed.


  11. Can I access and review the personal information you have collected about me?
  12. Transparency and customer empowerment go hand in hand. Businesses should provide customers with the ability to access, review, and update their personal information. This may involve offering a user-friendly self-service portal or providing a dedicated customer support channel for data-related inquiries.


  13. How can I update or correct any inaccuracies in my personal information?
  14. Customers value accuracy in their personal data. Businesses should clearly communicate the process for customers to update or correct any inaccuracies in their personal information. Offering a streamlined method for customers to make changes ensures data integrity and customer satisfaction.


  15. Do you use tracking technologies across devices, and if so, for what purposes?
  16. Customers often have concerns about tracking technologies across devices viz. smart phones, personal computers etc. Businesses should disclose the use of such technologies, explain their purposes (e.g., cookies for websites for website functionality, analytics), and provide options for users to manage their cookie preferences to enhance trust.


  17. What steps do you take to comply with relevant data protection laws and regulations?
  18. Businesses must adhere to data protection laws and regulations and keep tracking and updating with ever evolving privacy regulations. It is essential to communicate efforts made to comply with applicable laws, such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), The Telecom Commercial Communication Customer Preference Regulation (TCCCPR), 2018 or to be enforced the Indian Digital Personal Data Protection Bill (DPDPB), 2022 in order to instil confidence in customers.


  19. How can I contact your organization if I have questions or concerns about my privacy or data security?
  20. Open channels of communication are key to building trust. Businesses should provide clear contact information, such as a dedicated email address or a privacy hotline, allowing customers to reach out with any privacy-related questions or concerns.


As organizations are responsible for incorporating sufficient control over data with a well-documented process to safeguard customer data. Addressing these data privacy queries in a transparent and proactive manner can help businesses differentiate themselves in an increasingly privacy-conscious world and build long-lasting relationships based on trust, transparency, and customer empowerment.

 

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