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Empowering Enterprises

Empowering Enterprises With New Software And Ideas

CERF is an enterprise arm of Globe Tele Services (GTS) that has a global presence and a vast network of over 100 direct carriers connects. It aims to use its vast network and experience in telecom to provide products and services for enterprises globally through its newest venture CERF.

CERF provides customer experience, engagement and security solutions. Our state-of-the-art enterprise grade solutions are highly innovative, reliable, scalable and secured.

We Deliver Solutions To Build Trust in a

Pertinent to your specific business providing ease to have quality IT Services


Our Leadership Team

The team comprises of leaders from Enterprise Software and Messaging Domain. Over 100 + years of combined industry experience in Enterprise Messaging, has enabled CERF to offer next-generation Enterprise Messaging Products to its customers.

prabhat sir

Prabhat Kumar
Chief Executive Officer

Prabhat is an Industry leader and tech entrepreneur with a proven track record of converting business ideas into a successful businesses. A thought leader and strategist in CPaas Domain. His previous stint with a leading CPaas player in India helped them reach 800 Cr revenue from scratch. His initiative CERF will be helping enterprises enforce securities policies. Cost-effectively authenticate its customers and enable fraud prevention using advanced technologies like behavioural biometrics backed by deep learning and AI

Rajiv Singla
Chief Technology Officer

A highly accomplished technology specialist, Rajiv has over 15 years of experience in the Wholesale Telecom industry working with IcallGlobe, Jaina Systems Network, and Aircel. He played a pivotal role in resolving the Middle Eastern Market for VoIP resellers, squeezing the meshed network of Jaina and building Pol’s with Indian operators in the Southern region.Rajiv is a pioneer and veteran in VoIP domain in India. He was the leading expert in expanding the ILD network of Aircel with a termination capacity of 3 Bn MoU/Month. He is also blessed with strong analytical and management skills which have been instrumental in establishing the very successful SMS business of Globe Konnect.

rajiv sir
ashutosh sir

Ashutosh Jha
President And CRO – CERF

Ashutosh has over 20 years of experience as an IT and Telecom professional in Sales and Carrier Relations. He started his professional journey in IT Hardware Services and Systems Integration at Fujitsu ICIM. During this time he worked on many large domestic and international projects. In 2007 he made a domain switch to telecom and joined ACL Mobile (Now Sinch). He was head of Enterprise Sales for new acquisitions before being appointed as VP for Carrier Relations and International Sales. He is presently Sr. V.P. International Messaging at Globe Services and also serves in the management team of CERF as President and CRO.

Rashmi Mishra
Chief Product Officer

Rashmi is a Product Leader with 20 years of lucid experience in converting ideas into successful business products. She has the ability to define the product strategy across product lines resulting in achievement of deep-seated mid-term and long term organizational goals. She is an excellent people manager and can effectively get the work done from cross functional teams

She has rich experience in CPaaS, Marketing Automation, messaging automations, video platforms, authentication and security, machine learning and AI.

With disruptive innovation, she has constantly created successful products in the enterprise communication domain, resulting in millions of dollars and happy customers.

At CERF she is working towards creating innovations in the enterprise customer authentication and customer securities policy enforcement. These digital disruptions will help enterprises reduce authentication cost and enable more secured, reliable and improved customer experience. To achieve the same, technologies such as behavioural biometrics backed by deep learning and AI will be used

rashmi mam
ruchi mam

Ruchi Bhatt
Head Human Resource And Admin

Ruchi comes with over 15 years of people management experience in IT and technology. She specializes in driving the people strategy in synergy with the business strategy. In past, she has worked with DMRC, ACL (SINCH) At CERF she will nurture a positive working environment and develop and implement HR strategies and initiatives aligned with the overall business strategy . Will bridge management and employee relations by addressing demands, grievances or other issues. Support current and future business needs through the development, engagement, motivation and preservation of human capital.